Paper coupons are slowly but surely being supplemented by a new digital standard called AI 8112. This new standard is fully digital, utilizing a customer's smart phone for serialized redemption. But that still leaves us with a lot of questions. What is 8112 Digital Couponing? How does it work? Why should retailers adopt it? What does it cost? These questions and more are answered in our November CLIMB episode featuring nData co-founder and digital couponing expert Sam Jonas.
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